PIM for the Win: Prodify Launches Product Information Management Built for Building Product Manufacturers

The reality is that managing product data across spreadsheets, shared drives, and disconnected systems is a productivity killer. That’s why we’re excited to announce the launch of Prodify’s purpose-built Product Information Management (PIM) platform for building product manufacturers.  

Did you know that managing product data with PIM is up to 6× faster than in spreadsheets? That’s more speed, greater accuracy, and fewer headaches. Plus, our PIM is seamlessly integrated with our powerful Digital Asset Management (DAM) system to give you a single source of truth for everything from SKUs and technical specs to CAD/BIM files and marketing collateral. It’s all connected, centralized, and built to help you work smarter.

In this blog, we’ll explore:

• What Makes Prodify’s PIM Different?
• 4 Ways You Win with PIM
• How Prodify’s PIM Supercharges Your Sales & Marketing Teams

What Makes Prodify’s PIM Different?

Built for You

Manufacturing is still catching up when it comes to PIM adoption—but Prodify is here to close that gap. Purpose-built for the building products industry, Prodify makes it easier than ever to unlock the benefits of PIM that other sectors have already embraced. Unlike generic solutions, Prodify is built to handle the complexity of manufacturing data. From extensive product lines to variant-rich SKUs, model numbers, and technical specs, Prodify simplifies the process of uploading, organizing, and retrieving product info, so your teams can work faster and smarter.

Seamlessly Integrated with DAM

Prodify isn’t just a PIM, it’s a fully integrated PIM + DAM platform, bringing together structured product information and digital assets under one roof. That means your marketing, sales, and technical teams can:

• Instantly track what’s current, outdated, or discontinued

• Link product variants directly to the right assets

• Deliver consistent and on-brand content to websites, portals, and AEC (Architecture, Engineering, and Construction) pros

• Launch updates and new products faster with centralized access to everything you need

Because when your assets and product data live in the same place, everything just clicks.

4 Ways You Win with PIM

1. Effortless Uploads: If your data lives in an ERP (Enterprise Resource Planning) or MES (Manufacturing Execution System) software, simply export it as an Excel or CSV file and upload it directly into Prodify—no need to start from scratch. Prefer to go one at a time? You can upload products individually, too.

2. Unlimited Custom Fields: Your PIM should adapt to your products, not the other way around. Capture exactly what matters to you by adding custom fields like:

• Dimensions
• Materials and finishes
• Certifications
• Performance ratings

3. Smart Access Control: Without PIM, access restrictions can lead to broken spreadsheets and out-of-sync versions of the same data. Prodify’s user permissions help you ensure the right people have the right access to the right information from a single, centralized platform. No data silos allowed!

4. Built-In File Sharing: No need to jump between DAM and PIM views. Prodify lets you share assets right from within your PIM, so you can share variant- specific assets with interested design pros in just a few simple clicks.

How Prodify’s PIM Supercharges Your Teams

Inaccurate or scattered product data can cost businesses up to 25% in lost revenue. Don’t let spreadsheets hold you back—let’s explore discover how a PIM can empower your marketing and sales teams:

For Marketing Teams: Less Hunting, More Launching

• Quickly find the right specs, images, and assets without relying on product or technical teams
• Build microsites, Design Hubs, and campaign pages in just a few clicks
• Keep branding and messaging consistent across every channel and touchpoint

For Sales Teams: Fewer Delays, Faster Deals

• Reduce back-and-forth with other teams by giving your sales reps instant access the most up-to-date product info
• Share pre-built product packages with custom groups for targeted AEC needs
• Track AEC engagement with related assets to close more deals by delivering the right content at the right time

Tired of the Product Info Chaos? Try Prodify

This is PIM for building product manufacturers—done the right way, by people who get it. With Prodify’s PIM, your product data and digital assets are finally under one roof and working together.

Ready to get started? Sign up here to try Prodify's PIM.