Your New Command Center: Track How Your Assets Are Used with Prodify’s Share Analytics Dashboard

Prodify’s brand new Share Analytics Dashboard brings you one-of-a-kind insights into how AEC (Architecture, Engineering, and Construction) professionals engage with your shared assets. This dashboard ensures you’re not just sending content into the void—you’re actively tracking its impact, so you know what’s clicking with your audience and what’s not.

In 2023, 92% of organizations reported measurable value from their data and analytics investments. That’s why Prodify is committed to delivering high-quality data through an intuitive, easy-to-navigate dashboard, so you can harness the power of data and turn insights into impact.

In this post, we’ll give you a tour of the new dashboard and show you how it turbocharges your sales and marketing efforts.

• A Deep Dive into the New Dashboard
• How to Share Your Data with Your Team
• 6 Perks for Your Sales & Marketing Teams

A Deep Dive into the New Dashboard

Track AEC Buzz with Actionable KPIs

At the top of the dashboard, you’ll see key performance indicators (KPIs) designed to help you measure interest in your products from your target AEC audience.  

• Shares: Shows how actively sales reps are sharing content to engage leads. ‍
• Session Duration: Reveals the average session time (in minutes) of AEC prospects engaging with shared assets. ‍
• Unique Guests: Tracks the unique number of AEC users who’ve viewed your shared assets. ‍
• Shared Assets: Highlights how many of your unique assets are being shared with potential specifiers.  ‍
• Views: Tells you exactly how many unique views your shared assets are receiving. ‍
• Downloads: See how often your shared assets are being downloaded—a strong signal of high interest in your products.

View User Activity by Email to Spot Warm Leads

You'll also find the User Activity by Email bar graph, giving you a quick view of who’s engaging with your content and how recently. Each bar represents a user, with darker blue indicating more recent activity—making it easy to pinpoint your most active leads at a glance.

Top 3 Benefits of Tracking User Activity by Email

1. Easily Identify Active AEC Prospects
   Quickly see which users are engaging with your product assets—helping you focus on those showing real interest.

2. Measure Interest with Recency & Frequency Data
   Gauge the quality of engagement by tracking how often and how recently users interact, making it easier to prioritize sales outreach to hot leads

3. Re-Engage Cold Leads Strategically
   Identify users who haven’t engaged in a while, giving your sales team the opportunity to reconnect and nurture them back into the sales funnel.

Identify Top Performing Content with Intuitive Tables

The Shared Asset Engagement and Shared Objects tables provide you with a comprehensive overview of the shared assets and folders that your AEC users have engaged with. They include data like:

• Which assets/folders were accessed
• When they were last accessed
• Whether they were viewed or downloaded
• How many times they were viewed or downloaded  
• And more!

With this valuable data, you can better understand user interactions with your content and identify which assets are resonating most with your AEC audience. In other words, you can easily track the reach and impact of your assets to ensure you’re sharing the right resources with the right users.

Unlock Targeted Insights with Easy-to-Use Filters

For deeper, more specific insights, you can sort all the data on your dashboard with the following filters:

• Who Shared the Content (Sharing Email) ‍
• User Email (Who the content was shared with) ‍
• Share Type (Asset or Folder) ‍
• Shared Object Name ‍
• Asset Name (Specific asset you are interested in) ‍
• Date

Plus, you can save your preferred filter settings as the default view, so you don’t have to re-enter them each time you access the dashboard!

Share Data with Your Team, But Make It Effortless

With the Share Analytics Dashboard, sharing critical data with your team has never been easier.  ‍

Schedule Automatic Exports
Keep your team updated without the hassle of manual reports. Schedule automatic exports of your dashboard data, and have it sent directly to your team’s inbox.  Showcase the critical role your product assets play in closing AEC sales, keeping leads warm, and proving the value of your DAM solution every step of the way.

Create Custom Alerts for Key Metrics
Stay on top of what matters most by setting up custom alerts for key metrics. This allows you to automatically track important data without having to constantly monitor the dashboard.

The result of stronger data collaboration? Faster, more aligned decision-making powered by insights everyone can access and act on. In fact, data-driven decisions have been shown to boost productivity by up to 63%!

6 Perks for Your Sales & Marketing Teams

‍For Marketing Teams:  

1. Find Out Which Assets Are Fueling Specs: Identify the assets that are actively influencing design decisions and specifications. Prioritize high-performers and refresh what’s not delivering.

2. Connect Asset Performance to Campaign Results: Track how key initiatives—like product launches, specifier-focused outreach, contractor campaigns, and channel partner enablement —drive meaningful engagement. Measure actions such as downloads, shares, and repeat visits to demonstrate ROI. Use these insights to fine-tune future campaigns and maximize impact.

3. Make the Case for Platform Investments: Use measurable data to show how your brand’s investment in Prodify’s Digital Asset Management (DAM) solution is paying off. Build a compelling, data-backed case for budget and resource allocation.

For Sales Teams:

4. Identify Project-Ready Leads: Timing has never been easier to nail: Get daily, customized alerts that tell you when AEC pros engage with your product files so you can follow up at the right moment with the right message.  

5. See Who’s Sharing—and What’s Sticking: Keep tabs on which sales reps are actively sharing content and which assets are getting the most traction. Use those insights to coach with purpose, double down on what’s driving results, and turn top performers into team trainers.  

6. Know What They’ve Clicked Before You Call: Skip the small talk and get straight to what matters. With a quick peek at what files and product assets your contacts have viewed or downloaded, you’ll walk into every meeting armed with context. Be sharp, be relevant—and close like a pro.

Experience the Magic of Prodify’s Analytics

The new Share Analytics Dashboard was built with building product manufacturers in mind—giving you a quick, clear view of how AEC pros are interacting with your shared product content. With crystal-clear insights into user engagement, your marketing and sales teams can spot what’s working, create more effective campaigns, and focus on the leads that are ready to talk.

Excited to try out the new dashboard? Join the waitlist to stay in the loop and be first in line when we launch.