Go Green with Prodify: Supporting Sustainability One Asset at a Time

With Earth Day just around the corner, it’s the perfect time for building product manufacturers (BPMs) to consider how you can take action towards a greener, more sustainable future for the built world.

In this blog, we’ll explore what digital assets you need to support eco-conscious design and construction, and how Prodify makes storing and sharing those assets with AEC (Architecture, Engineering, and Construction) professionals effortless.

• Why We Need to Build Greener

• Essential Assets for Eco-Focused Design & Construction

• Sustainability Made Simple with DAM Software

• Celebrate Earth Day with Prodify

Why We Need to Build Greener

Did you know that the built environment sector is currently one of the largest contributors to climate change, responsible for 37% of global carbon emissions in 2021?

With a growing focus on sustainability within the AEC industry, the demand for environmentally responsible building products is higher than ever before.  The 2021 World Green Building Trends report revealed that 34% of US-based AEC firms were currently focused on boosting green building efforts, with 46% planning to prioritize it in the coming years.  

As manufacturers, you may be wondering: what’s my role in all this? The truth is that you have a pivotal role to play in this industry-wide effort toward sustainability. By developing eco-focused assets that demonstrate your product’s commitment to environmentally responsible construction and design, you’re actively meeting specifier needs and helping your product stand out in a competitive, green-forward market.

3 Eco-Focused Assets You Should Offer AECs

1. Environmental Product Declarations (EPDs) & Health Product Declarations (HPDs)

EPDs provide detailed information about the environmental impact of your product throughout its lifecycle, while HPDs provide information about the chemical content of your products and their potential health risks. Together, EPDs and HPDs help AEC professionals make informed product decisions based on the sustainability and health criteria of their designs.  

Check out this quick guide for building product manufacturers to learn more about EPDs and HPDs.

2. Life Cycle Assessment Reports (LCAs)

An LCA is a comprehensive analysis that evaluates the environmental impact of your product throughout its entire life cycle—from raw material extraction and manufacturing to use, disposal, and potential recycling. LCAs measure key factors like energy consumption, water usage, carbon emissions, and waste generation and offer valuable data you can use when creating an EPD.

LCAs provide AEC firms with a clear picture of your product’s entire environmental footprint. They also offer valuable insights for you to enhance your product’s sustainability—whether that means selecting eco-friendly materials or prioritizing reuse or recycling at the end of your product’s life cycle.

3. Green Certifications

By obtaining green certifications for your products, you signal to the AEC community that your products meet rigorous environmental standards and are suitable for use in eco-conscious building projects. Here’s a list of environmental certifications you may be able to obtain for your products:

• Leadership in Energy and Environmental Design (LEED)  

Fun Fact: LEED-certified buildings produce 34% less CO2 emissions, use 25% less energy, and consume 11% less water.

• Building Research Establishment Environmental Assessment Methodology (BREEAM)

• WELL

• Cradle-to-Cradle (C2C)

• Energy Star

• Forest Stewardship Council (FSC)

• Green Seal

• UL GREENGUARD

• WaterSense

5 Ways Prodify Makes Sustainability Simple

Now that we've covered the assets you need for your products, you might be thinking: how do I keep everything organized, current, and easily accessible for AEC professionals?

Let’s review 5 ways Prodify’s Digital Asset Management (DAM) software helps you support green building practices:

1. Centralize Your Assets for Instant Access: Store and manage all your EPDs, HPDs, LCAs, and certifications in one centralized location. With a single source of truth, all your assets are ready to be retrieved in an instant—no more long, frustrating file searches for your marketing, sales, and customer service teams!

2. Ensure Consistency: Effortlessly keep your sustainability-related assets updated across all your digital touchpoints (including your website, product catalogs, CAD & BIM libraries, and product listing platforms like CADdetails).

3. Share Your Assets with Ease: Provide AEC professionals with quick access to your eco-focused assets, giving them confidence they need to specify your products in their projects.

4. Track AEC Usage: Gain real-time insights into when your assets are viewed or downloaded, allowing you to identify what’s gaining traction with specifiers, follow up at the right time for maximum impact, and refine your growth strategies.

5. Strengthen Your Brand: Enhance your brand’s positioning by highlighting your sustainability initiatives with well-organized, shareable assets. Tag and organize product images, videos, and other collateral that showcase your commitment to sustainable sourcing, manufacturing, and recyclability.

Celebrate Earth Day with Prodify

Want to make your product shine in an increasingly eco-conscious market? Prodify makes it easy for you to manage and share your assets with AEC specifiers, allowing you to play a vital part in building a more sustainable world.  

Don’t miss out on your chance to try Prodify for free—sign up now.